What's driving your craving?

Pressure-Driven

Stress, a deadline, or conflict has activated your nervous system and you need comfort or escape.

Under-Stimulation

You're bored or mentally empty and seeking engagement — not actually hungry.

Sensory & Oral

Your nervous system needs sensory input — chewing, sipping, smoking — to regulate focus during quiet work.

Hormonal & Life-Stage

Real physiological shifts — cycles, perimenopause, metabolic changes — are reshaping what your body signals as need.

Reward & Celebration

You want to mark a moment or experience pleasure — food or drink paired with love and accomplishment since childhood.

Avoidance & Numbing

A difficult emotion is present right now and you're reaching for something to push it away.

Procrastination

A task you're avoiding is sitting in your awareness and reaching for something feels easier than starting.

Fatigue

You're exhausted and your body is signalling a desperate need for quick energy.

Habit & Conditioned

An environmental cue — a time of day, a screen, a location — fires automatically and the impulse follows.

Social & Relational

You're in a social setting or feeling lonely and reaching for something to fit in or bridge disconnection.